If you cloud raed tihs wtihuot mcuh tiol, jsut pnoedr why you flet lsesr pian cmopred to waht you touhgt you may. It is bceasue, yuor mnid is Mroe Pworufl tahn waht you tinhk!!! Hmuan Bairn is porgramemd to raed the frist and lsat leettr of ecah wrod, if tehy are in crrocet odrer, no mtater how asbrud it may seem, any snae preson wuold be albe to pcik the snese.
The Morale of the story is that you tend to guage the top and bottom, introduction and conclusion, headline and last line of every thing. Whatever is between this top and bottom of each granule we analyse every day and every moment is simply seen through the bias of the outline. This observation may open your eyes, how important your headlines and Display URLs are and how people would sense the other two text lines in your ad. Open your eyes and write your adcopy accordingly!
User Behavior Anatomy: How You should Write your Ad Copy
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