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10 Ways to Quickly reduce the Bounce Rate on Landing Page

When bounce rate is too high, you need to reduce it as soon as possible. There are some tested methods which brings down the bounce rate without any need to scratch your head.

1. Increase the font size of text.

If it was 10, make it 11 or 12 or even 13. Higher font size surely reduces the bounce rate. You can increase them till it start looking odd. This technique works like a magic. Try it!

2. Paste a beautiful picture in the header

Paste a beautiful picture in the header.Preferably a smiling woman or a child.

3. Post with a picture

Post with a picture generally have lower bounce rate. Grab something relevant and if not possible post something beautiful.

4. Post a video on the page

A demonstration video would be great, but if you are doing a crisis management of bounce rate, choose anything from youtube.

5. Rotate a message near header

A marquee tagged message relevant to the page announcing something would serve the purpose.

6. Increase the size of tabs

Tabs with suitable size and bordering are great in increasing pageviews. Increasing the size does reduce the bounce rate.

7. Hyperlinked Picture Thumbnails Row

Arrange a row of thumbnails of pictures with caption and hyperlink to some interesting pages.

8. Use hyperlinks

Use hyperlinks as much as possible, and route them within your website. For External links be careful to force it open in a New Window.

9. Increase the length of the post

Add something more, to let the visitor feel there is still something there. It helps him to stay longer and reduce the likelihood of bounce.

10. Bullets and Numbers

Convert paragraphs into bullet-ed or numbered ones with suitable headings.

Recommended Reading

  1. How to Create Custom Loading Animations to Decrease Bounce Rates

Also See:
  1. 10 important things to do immediately after starting a BlogSpot blog
  2. 10 Surefire Tips for Landing Page Optimization to Maximize Google ...
  3. Google Display Ad Templates Vs. Custom Uploaded Image Ad - A ...


Wordpress Web Design said...

Very good post. I have been searching for this post since many days. Now I have implemented the same for my site.


Profit Lance Tips said...

I am looking for this tip and found this on your blog. Thank you. I hope you will cover about editing layout structure of blogspot to make it more SEO friendly.Thanks for sharing!

ramesh said...

Here, A word of caution to all the followers of this blog. The article is about Crisis Management of Bounce Rate. These are all effective methods in the short run though. In the long run, You shall have to do a lot more, rather than just following these thumb rules.

The most effective way of getting away with high bounces is to improve Your Targeting, and build a Great User Experience. First one is definitely related to Campaign management and SEO, and second one is highly correlated to individual cases, for which thumb rules rarely exist.

Arun Kumar said...

Thanks for these tips. I have been wondering about the bounce rates on my pages. The one with video (windowsandyou dot net) has 0 bounce rate but all others are high. Am going to implement these tips straightaway. Can you tell me how much of max bounce rate is acceptable? One cannot expect zero all the time, or should I?

ramesh said...

You should judge the figures against volumes. If you have only one visitor then neither 0 nor 100 makes any sense. Higher the number of visitor more accurately you are capable of figuring out the real problem. Most accepted figures for websites are 35-45% for organic traffic and less than 70-75% for paid search, which are considered good. Blogs generally get more than 65% bounce rate, even the extremely good ones, and search engines too treat them differently deciding upon SERP position.

You should also study bounces w.r.t. traffic sources, and try to figure out the real causes.  

Sometimes high bounces are justifiable, and the site would  be treated better by search engines compared to sites, which has low bounces but because of confusing navigation problem and dubious link anchoring. 

A neat presentation may enhance the user experience increasing the bounce rate, and poor and confusing website may have lower bounce rate, but visitors may hate it. 

Google is capable of detecting and rewarding one with better user experience and penalizing the confusing and dubious website with low bounce rate.

 So, figures alone are not sufficient proof of user experience. They are just guiding metrics. 

We being practitioner of Google Adwords can see the difference very well. Quality Score in paid search counts Ease of navigation as a major factor in deciding upon this score, and not the bounce rate. Same is true with organic searches. So, high bounces should be curtailed only by enhancing the user experience, and not at the cost of it. 

Arun Kumar said...

Thanks a lot. That clears most part. So if instead of asking users to copy-paste a certain code for reregistering IE, if I upload the code to SkyDrive and give out the link to download and use it straightaway, the page would show a higher bounce rate but will be treated well by Google and other search engines. Right? That could be the reason for higher bounce rates, after analysing what you said. Thanks again. Thanks for all the help.

Julieth said...

This is a
great article, and a great topic to explore. Thanks for sharing.

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