A new metric is going to be shown into your account very soon - conversion of impressions w/o click. Presently, it sometimes shows and then goes off. It will show you the number of conversions from impressions i.e., people who saw your ad on any site and got converted. It would be the last column in your account, after conv rate 1 per click. This figure might speed up competition for impressions on quality websites. People who were shy of targeting by CPM, may find the information compelling enough to do so in future. The move may heat up the war for impressions on quality network. Also, it will reveal something new about display/image ads. Let us see how much of our belief were correct at least we shall get an opportunity to do some corrections in what we believe till now.
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