August, 1, 2009, was the deadline imposed by Reserve Bank of India, to introduce double verification of credit cards for online transactions in india. All credit cards has to be verified by Visa or mastercard before the transaction is validated. All major payment gateways has already introduced this feature for verification. However, google failed to introduce it before the deadline and it resulted into payment failure in all the accounts which uses credit cards for running their adwords campaign. As an adhoc measure google asked their clients to submit a hard copy of filled up form authorizing them to charge their credit card for dues in their account. Unfortunately, it was introduced too late and clients were intimated only after payment failure, when their ads stopped running. Dual verification where Visa/Mastercard validates the transaction requires a minor tweak into payment gateways. As a workaround, Transaction has been converted to Offline, which takes time and would mean loss both for Google and Advertisers. Advertisers who are facing "payment failure" due to this, need to ask for a form from Google, which they send you in pdf format. Advertisers are required to fill and sign it, and then send it to their Hyderabad, Billing and Payment division through ground mail. It is to be seen how long they take to process and charge these cards manually. In the meantime ad serving has been stopped, of the affected accounts.
Home » billing » RBI imposes Double Verification of online transaction through credit cards: Google fails to meet the deadline.
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