AdWords Report center informs you all about your account's performance, going into every possible details with regard to cost, conversion, exposure and many more things. Refining your adwords campaign through it is only one of its possible usage. It can become your most trusted and surefire way of striking good business deals. It informs you about traffic, placements, keywords related to your business. By doing so, it also exposes which part of the web is worth investing and acquiring.
Placement Reports reveals a very good data of how web traffic has reacted to your ads & website. You may very easily infer which placements are working best for you. Some of the placements which delivers good results should be approached for direct deals. By doing so, you ensure your permanenet place there and also escape your competitors from outbidding you via adwords bid targeting.
Many Parked domains may give you good traffic. Infact you might have observed some related domains are giving you good number of conversions. Just calculate the cost of advertising and returns from there, past, present as well as anticipated future, accordingly make a bid for them as well. You may also find some of them are more relevant for you with regard to branding & Optimization.
Adwords Reporting have started segregating Search Network & Google Search Traffic. Although, you may not get indepth details of entire search network, you may easily analyze from where these traffic have come. Also, whereas, Google is impossible to manipulate, Search Partners may give you desired placement through mutual negotiation. All Custom Search Engines, Powered by Google can be manipulated to show desired ads on the result page. You may negotiate a good deal with them.
Report Center's Geographic Reporting informs you city & regionwise details of traffic and conversions. You can use them to form an idea about your relevance in those zones and suitably make your offline sales pitch there. It is always good to continuously refine your targeting whether online or offline. However, people often get confused when it comes to offline marketing initiatives because of scarcirty of offline transaction data, which even if available are seldom realtime. Adwords Report can be used to have a proper feel of market, by doing so you may also avoid expensive market research programs.