Zero Impression One Click !!!!


Sounds Strange ! still true, One of my account stats showed one click against zero impression. What can be the reason behind it. Many times people have complained against stats showing 2 clicks against single impression which Google counts as Normal User Behaviour - logic given being same user can go on a search query page, click once come back to the search result page and then clicks again. OK, we accept it as Normal User Behaviour, but How come no impression result in clicks, and why account is showing them ! ! !

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